Shed Hauling Case Study

Hauling in Leads with Google Ads

Shed Hauling - A Powerful Google Ads Niche

B&A Shed Hauling, based in Wichita, Kansas, chose CheckSix Marketing to build a website and utilize Google Ads to generate leads for their business. The results were a huge success! In a little over a month, we amassed 139 conversions, 140 clicks, and 875 impressions.

Checksix Marketing doesn't expect you to know what your company needs to gain more clients, that's our job! Our team of experts will help analyze your data, ask questions and work closely with you to advertise your business.

Google Ads increased customer conversions for B&A Shed Hauling through form submissions, website calls, and direct calls on the advertisement. The average cost-per-conversion was $3.59, which is very low compared to the potential revenue from each customer.

What are Google Ads?

Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

Having a website is not enough for a good online presence. You need to create an environment that converts visitors into clients. Having a well-designed website with effective service pages that meet the user's needs will drive business for you. Google Ads is an effective tool that businesses can use to benefit their online presence.

Through Google Ads, our goal was not merely to generate traffic, but to attract the right kind of traffic. Directing customers to these landing pages was not a simple action. It was a strategic effort. The goal was to ensure that every click could potentially lead to an important interaction or a purchase.

As we dissect this project, you'll see the harmonious blend of targeted advertising and an engaging website experience. We'll show how combining Google Ads and a great website boosted online presence and converted visitors into loyal customers.

Separating Ad Groups and Ad Headlines

A 16% CTR (Click-through-rate) means close to 1 in 6 customers that saw the advertisement engaged with it. Our advertisements were strategic and resulted in numerous individuals completing a form or reaching out to B&A for services. This is solid evidence of the potency of our promotional ads.

The key to this strategy was separating the ad groups into different types of jobs. Each ad group has keywords specific to the service, and the advertisement has headlines relevant to the keywords. For example, the 'Shed Hauling' ad group has headlines like 'Shed Hauling Company', and the 'Container Hauling' ad group has headlines like 'Container Transport' (referring to shipping containers, etc.). Distinguishing between services and advertisements enabled clients to swiftly locate solutions to their unique problem within this company.

Simple conversions drive website traffic and engage potential customers who are "just looking". As a business owner, we don't expect you to know the ins and outs of Google Ads, that's what your marketing agency is for! CheckSix marketing has the most up-to-date knowledge and expertise in the marketing industry, and we are here to help you showcase all the wonderful offerings of your small business.

High-Converting Website Pages

Just as important as separating the ad groups is separating the service pages. Each service page has a headline and content relevant to the particular service. For example, if a customer were to search for container hauling and the first headline was 'Shed Hauling', the customer may not convert because that wasn't their search intent.

It's important that your marketing strategy hits your target audience. Your customers should have no problem finding your product or service.

We make sure customers find what they need by using the correct search keyword, advertisement, and website landing page. We ensure that the customer's search is successful through the use of appropriate search keywords. We also optimize the advertisement to match the customer's needs and preferences.

Lastly, we create a user-friendly website landing page to enhance the customer's browsing experience. This is a powerful way to generate leads and sales for your business. An easy-to-follow, user friendly website, driven by ads such as Google Ads, will help customers find you when they need to.

Making it easy for customers to navigate your website is crucial. We can assist in connecting your services to their needs smoothly. Our experts will use effective methods to boost your visibility, just like they have for many other small businesses.


B&A Shed Hauling benefitted massively from a high-converting website and Google Advertising campaign. A well-planned marketing campaign will help your business benefit from the power of digital marketing. CheckSix Marketing is the go-to for managing your online presence and we look forward to helping you haul in leads.

Fill out a form on our site or give us a call to get started today! Is Google Ads not what you think you need? Reach out to us for a free consultation or check out our other services for a list of options we provide.

CheckSix is your digital marketing agency for social media advertising, display ads, search engine results pages, managing social media platforms, upping your conversion rates and more! Our experts specialize in video ads, Google Ads, brand awareness, search engine optimization (SEO) and Google my business marketing. We offer assistance with digital advertising, graphic design, and social media ads for your brand. Our creative agency is dedicated to helping your business soar.

We are home-based in Wichita, Kansas. CheckSix Marketing works with businesses of all sizes and we are here to help you grow your business. At CheckSix Marketing, we focus on helping you connect with your customers. Targeting Google Ads to a well-designed website is crucial for gaining online visibility and attracting attention to your company.

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